HEAD COACH & FOUNDER
Jordi Arrieta, Founder & Head Coach

Jordi is the founder of ADAMO Crew and a certified coach (Ironman University, USATF, FMTRI) with years of experience guiding athletes to personal bests, Ironman finishes, and elite marathons.

A multi-time podium triathlete himself, he’s coached athletes to over 30 podiums across endurance sports. Today, he leads ADAMO as a global training community focused on high performance, personal growth, and a human-centered approach to sport.

COACH
Cycling | Swim | Triathlon

After a decade as a competitive swimmer, Pablo found his passion in triathlon. He’s completed Ironman Cozumel, seven marathons, and the CDMX–Acapulco ride—all in a single day.

Now focused on Patagonman, Pablo’s mission is to inspire growth, build community, and help others push their limits—with a smile, especially when things get tough.

He brings grit, joy, and purpose to every challenge—on and off the course.

COACH
Endurance & Adventure Specialist

Memo blends mountaineering, trail running, cycling, and extreme triathlons into a life of adventure. He’s summited Mexico’s highest peaks and raced through its toughest trails.

As the leader of ADAMO’s outdoor experiences, he guides athletes on everything from family hikes to alpine ascents—always aiming to reconnect with nature through sport.

Adventure is always calling—and Memo answers with ADAMO.

STRENGTH COACH

Strength & Conditioning Coach

Pam focuses on functional strength to help athletes build muscle, improve performance, and stay injury-free. Her method blends technique, discipline, and creativity—every session has a clear purpose.

With experience across multiple sports, she adapts each plan to real athletic needs. Expect energy, great music, and a progressive mindset from start to finish.

Your best version starts with strength—and Pam is here to build it.

MARKETING DIRECTOR

Denisse is the heart, mind, and drive behind the crew. As Chief of Staff in a pharmaceutical company, she brings precision and passion to everything she does. She runs, rides, supports, and shows up—always.

The creative brain behind our posts and the voice behind our socials, she’s a constant presence at races and a quiet strategist who makes sure no one is left behind.

She's the one who brings “Always on your team” to life—every single day.